Using React and Universal Rendering for Faster Load Times, Improved SEO, and Better User Experience
Having already landed on using React and universal rendering to decrease load time, the first step was to prototype and test out different interaction models with different versions of static content. Once we landed on the best option, the build out of the final product went relatively quickly. In the process of creating the store locator, several existing static versions of store pages were combined into one app. This was done in order to decrease load times, and also to simplify and improve Starbucks’ SEO efforts.
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