What is it?

Digital transformation is the process of using digital technologies to create new—or modify existing— business processes, culture, and customer experiences to meet changing business and market requirements. This reimagining of business in the digital age is digital transformation.

The results

Firms and companies that have completed a full transformation report:

• Repeat business improvements by 61%
• Loyalty membership participation increases by 62%
• Reported customer satisfaction improvements by 53%

If you’re concerned about the ROI of a digital transformation, this data should help alleviate some of those worries. Eighty-seven percent of firms experienced an increase in profit, which should give your firm the confidence it needs to invest in a transformation.