Our EMEA Account Director, Sam Reffitt, has a proven track record of creating and executing successful client-centric relationship strategies for a variety of global companies — from small consultancies through to multinational brands and FTSE 250 organizations. At Formidable, Sam delivers first-class account management to our portfolio of EMEA clients and specializes in insight-led strategies that build Formidable’s brand equity and maximize company growth. Outside of work, Sam’s life revolves around sports, music, and cheese!