Kavitha recently joined Formidable in our Toronto office, bringing with her a deep background in engineering consulting including time spent with Accenture, WebsiteBox, and Tata Consultancy Services. Here she focuses on backend engineering, specializing in React, Node.js, MongoDB, MySQL, and Angular.js. Kavitha is proud of her development of a WebsiteBox user events tracking system using a data integration tool to analyze the outcomes of marketing campaigns launched through Facebook, Bing, and Google ads. Her work enabled the support team to reach out to the customers, increase conversion rates, thereby increasing the company's revenue. When not coding, she loves to travel, cook, and enjoys reading.