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Joe Alterio

VP, Product & Design

Joe is a creative lead and interactive designer with more than 15 years of experience pushing web design forward. Before joining Formidable in 2018, Joe was a freelance creative lead, working for such organizations as Microsoft, Adobe, Dell, and the Red Cross, which earned him four Webby nominations and a win in 2018. Joe’s work in the digital creative space is focused on bringing UX rigor and human delight together to make a holistic experience. During his time at Formidable he has helped and Starbucks create user solutions that satisfy both the customer and Formidable’s strict insistence on technical excellence.