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Eliot Adams


Eliot is a UX and UI designer who joined Formidable in 2019. Eliot has a strong aesthetic sense and knowledge of UX/UI best practices gained in design and development roles. Their prior design experience includes branding/identity design, product design, print and digital media, as well as market and user research. Eliot has worked as a designer at a consulting agency serving the healthcare industry and as a web developer at the global nonprofit Heifer International. At Formidable, they worked with Starbucks to design a new customer experience, working with the client team through journey mapping, user feedback and analysis, and prototype development. Their broad range of skills and experience informs their functional, user-focussed approach to design. Eliot is an accomplished writer and speaker and continues to develop and refine new methodologies for UX research and data collection.