Dani Ahmed started at Formidable in September 2019 and was initially responsible for building UK & European revenue. In January 2021, Dani officially transitioned to a project manager for an international sports retail company working on a global eCommerce initiative. Dani specializes in inter-team and client communication and collaboration, delivering projects within Agile, removing blockers and mitigating risk, and driving the adoption of Scrum principles. She is a CSM (Certified ScrumMaster), CSPO (Certified Scrum Product Owner), A-CSM (Advanced Certified ScrumMaster), and qualified in Prince 2 Foundation. Dani's biggest career accomplishment is helping to secure and retain PUMA as a client and expanding projects into other areas of the business. She is also passionate about learning technologies, finding innovative ways to solve problems, empowering people, and is very passionate about dogs.